Launch of Fivoor: a new name and brand identity as a joint venture of three mental care organisations specialized in forensic intensive and mental care.( Altrecht Aventurijn (part of Altrecht GGZ ), Palier en FPC de Kijvelanden). Dirk Pieter van Walsum, brand strategy DPid: “Fivoor asked us to develop a specific and meaningful identity for the merger. Combining three different organisations is always a challenge. The strong name Fivoor, which De Naamafdeling developed, and the new brand identity is a major step forward towards new treatments in mental healthcare." Claar Delfsma, creative director DPid: “The visual brand identity is inspired on turning the page (in your life) - starting a new chapter in your life. It's all about new perspectives. For the patient, employees, relatives and for the new organization itself."