Solution
The Bixmile icon is inspired on sailing / racing together, with two spinnakers hinting at a "B", refering to the name.

We delivered: the new app icon, improved the UX, webdesign and the new Bixmile identity, 

Challenge
Dirk Pieter van Walsum, brand strategist at DPid: “The app-store is filled with thousands of undescriptive icons for sailing and navigation. We enjoyed creating an stylish icon that stands out and helps reaching potential sailing fans."

Background
The Bixmile app simplifies the planning and tracking of sailing trips, it follows your location while sailing and makes it easy to share with others to improve your skills.

You can read more on the  Bixmile App website
The web development was implemented by www.bixmile.nl