Claar Delfsma, creative director DPid:
“The design concept is ‘development’ in a symbolic way: A patient in the Oostvaarderskliniek will get step-by-step, treatment to recover and safely return into society. The style elements remain recognizable, coherent and consistent for the clinic and outsiders.“
We delivered a wide range of communication items, starting with the new logo, corporate identity, brand manual and adaptation on many different items: website, signage, icons, brochures, direct marketing, annual reports, correspondence, tableware…
DPid received a Red Dot Design Award, for the work on this case. The jury reported: Its striking word/picture mark shows the visualisation of a step-by-step development that the patients experience during their resocialisation. A warm dark violet and specially selected contemporarytypographics support the appealing corporate design whose implementation includes all spheres of communication as well as a building signage system, staff clothing, and objects of daily use such as tableware.
Dirk Pieter van Walsum, brand strategist at DPid: “the Oostvaarderskliniek asked us to develop a specific and meaningful identity for the merger. Combining different organisations is always a challenge. The strong brand identity brings cohesion and is a major step forward".
FPC Oostvaarderskliniek has specialised in forensic psychiatry and is part of the Dutch Ministry of Justice. FPC stands for Forensic Psychiatric Clinic, in the Netherlands more commonly known as tbs-kliniek. Oostvaarderskliniek is the new name of Flevo Future, a fusion of the Dr. F.S. Meijersinstituut and tbs-clinic "De Singel" in Amsterdam, More information about the clinic on their website: FPC Oostvaarderskliniek