Background
Getting familiar with the wealth of literature at a young age, De Schoolschrijver improves social opportunities for children. De Schoolschrijvers are genuine children’s authors, teaching in the classroom once a week for six months. (De Schoolschrijver is the dutch name for writers in a classroom) They bring enthusiasm for reading, writing, stories and passion for language to the school children. The language skills of children increases measurable.

Challenge
Dirk Pieter van Walsum, brand strategist at DPid: “The Schoolschrijver has many stakeholders, the writers, schoolkids, teachers, parents, sponsors. All with different interactions with the brand." A symbol, easy to understand, with a positive vibe and disrupting expectations.

Solution
DPid translated this wonderful purpose into a visual identity. Translating the brand essence – reading and writing – into one symbol. Reading, seeing, in the broadest sense. An open mind, ready to tickle the imagination. The pen as clear symbol for writers, writing and storytelling. A modern ‘storytelling’ logo with a subtle book reference. full of symbolism and movement.

We delivered: brand consulting, created the new logo and corporate identity, the webdesign and a wide range of marketing / communication items.

More information about De Schoolschrijver on the website.