An exclusive event like Canon Concerto makes it possible to take control of every aspect of the way in which Canon’s brand and products are being positioned and presented on the spot in its Business Solutions Forum. The event is meant to enable Canon to showcase and demonstrate its latest technologies in Business Solutions and Consumer Imaging by actually meeting European sales managers and (potential) customers on an invitation basis in an European city, twice a year. Like in Barcelona, where besides developing the business Canon Concerto identity also the sphere of Barcelona is expressed in the Gaudi-style together with the Canon photography. Commissioned by MC2 Eventcommunication.
Canon Concerto in Barcelona
Barcelona mosaic style, also expressed on the huge window of the conference centre.
Printed material for guide: combining Barcelona theme and Canon images
Signage and icons design
Signage and icons leading visitors during the event
Signage in the park for the entertainment programme