Mitsubishi Turbocharger wanted their packaging to be visible through a clear signature on the packaging of the turbochargers.
DPid developed and designed a range of six different sized packaging. We translated the operation of the turbo into an illustrative style element. The visual style of the packaging has also been translated for other communication items, such as banners and exhibition stands, used in Europe and the SEMA Show in Las Vegas.
Sander Scholten / Mitsubishi TurboCharger
DPID was able to translate our vision for the corporate identity of the independent aftermarket department into a package design that captured all the essentials we were aiming for. It showed the product features of power and reliability, as well as the core product of moving air. We were very satisfied with the design and the dealers loved it.
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Het merk Mitsubishi Turbocharger wil de komende jaren zichtbaar zijn door middel van een duidelijke signatuur op de turbo-verpakkingen. DPid heeft zes verschillende uitvoeringen van de verpakking (packaging) ontworpen waarbij de werking van de turbo illustratief als stijlelement is toegevoegd aan de tagline: reliable performance. De visuele stijl van de Mitsubishi turbocharger wordt doorgezet op andere communicatie-uitingen, zoals op banners en beursstands, zoals in november bij de SEMA Show in Las Vegas.