The new Jørgenstil identy is a customised, dynamic identity. Jørgen Hvirring owns the brand in all aspects. Customization is the first step towards letting the identity reflect a sense of community, creating an emotional bond with the audience.
The logotype, captures energy and flow, in a warm and personal 'Jørgen-style'. The subtle accent on 'stil' refers to silence, needed to truly experience music in all senses.
We delivered: brand consulting, created the new identity, and provided the tools to create dynamic versions of the logo.
Dirk Pieter van Walsum, brand strategist at DPid: “The music scene is over crowded, adding a distinctive new brand takes guts. It is a joy to work with a Jørgen turning thoughts, vision and music into a visual style.
Jørgenstil is the artistic outlet and music studio founded by Jørgen Hvirring. True human labour creating music, not machine-built but musicans composing audio productions forms the brand essence.