Helen Parkhurst is a secondary school based on the Dalton vision, emphasizing the development of technasium, culture and society, environment / sustainability, ict, sports and globalisation. principles are: freedom in assignment – independence – cooperation.
Dirk Pieter van Walsum, brand strategist at DPid: “Helen Parkhurst asked us to develop a specific and meaningful identity for a bright future of the School. Many stakeholders, schoolkids, teachers, parents, staff have different interactions with the brand. We set out to make it very easy to understand and offer a sense of comuninty.
Claar Delfsma, creative director DPid: "The new logo /identity represents multi coloured facets symbolizing connection, versality and growth. Applicable for consistent communication on different school levels. The strong brand identity with a positive vibe and a a shared visaul language is a major step forward".
We develivered: brand consulting, created the new corporate identity, the webdesign, signage and a wide range of marketing / communication items.