The design concept is ‘development’ in a symbolic way: step-by-step the patient will get treatment to recover and safely return into society.
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The logo has many style elements which remain recognizable and consistent for the clinic itself and the ‘outside world’. The corporate identity is adapted on many different items, [More] like: correspondence, annual reports, brochures, direct marketing, signage, icons, website, tableware, and so on…
In 2009 the Oostvaarderskliniek identity has been rewarded with the Red Dot Design Award and in 2010 the identity was nominated for the Deutsche Designpreis 2010.