Claar Delfsma, creative director DPid: "The new logo /identity represents multi coloured facets symbolizing connection, versality and growth. Applicable for consistent communication on different school levels. The strong brand identity with a positive vibe and a a shared visaul language is a major step forward".
We develivered: brand consulting, created the new corporate identity, the webdesign, signage and a wide range of marketing / communication items.
Dirk Pieter van Walsum, brand strategist at DPid: “Helen Parkhurst asked us to develop a specific and meaningful identity for a bright future of the School. Many stakeholders, schoolkids, teachers, parents, staff have different interactions with the brand. We set out to make it very easy to understand and offer a sense of comuninty.
Helen Parkhurst is a secondary school based on the Dalton vision, emphasizing the development of technasium, culture and society, environment / sustainability, ict, sports and globalisation. principles are: freedom in assignment – independence – cooperation.
The Bixmile icon is inspired on sailing / racing together, with two spinnakers hinting at a "B", refering to the name.
We delivered: the new app icon, improved the UX, webdesign and the new Bixmile identity,
Dirk Pieter van Walsum, brand strategist at DPid: “The app-store is filled with thousands of undescriptive icons for sailing and navigation. We enjoyed creating an stylish icon that stands out and helps reaching potential sailing fans."
The Bixmile app simplifies the planning and tracking of sailing trips, it follows your location while sailing and makes it easy to share with others to improve your skills.
Wat een geweldig jaar voor De Schoolschrijver! Meer scholen zien de meerwaarde van de Schoolschrijvers en het is ontzettend leuk om te zien hoe kinderen hiervan genieten. DPid heeft het jaarverslag ontworpen - overzichtelijk en in lijn met de huisstijl. Veel infographics, grote foto’s om de lezer bij de Schoolschrijver te betrekken. Actief participeren aan de toekomst van schoolkinderen geeft een mooi en waardevol resultaat!
> Bekijk ook eens de the Schoolschrijver brand identity
What a great year for De Schoolschrijver! More schools see their added value and it is very nice to see how kids enjoy this. DPid designed the annual report - fesh and in line with the corporate identity. Lots of info graphics, large photographs to engage readers. Actively participating in the future of schoolchildren gives a beautiful and valuable result!
Claar Delfsma, creative director DPid: “The visual brand identity is inspired on turning the page (in your life) - starting a new chapter in your life. It's all about new perspectives. For the patient, employees, relatives and for the new organization itself." A new star positive attitude towards a new beginning or towards another level in life. As well for the patient, the employee and the organization itself. Herewith Fivoor has its specific and meaningful identity.
We delivered : the new logo , the new corporate identity, website and various communication items.
The current healthcare landscape entangles plenty of challenges: the content of care, financial, economic, social and scientific. Quality of care and guidance, consistency in supply, innovation and shorter duration of treatment. Fivoor needs to combine the strength of three parties, while addressing all these challenges.
Dirk Pieter van Walsum, brand strategist at DPid: “Fivoor asked us to develop a specific and meaningful identity for the merger. Combining three different organisations is always a challenge. The strong name Fivoor, which De Naamafdeling developed, and the new brand identity is a major step forward towards new treatments in mental healthcare."
The identity aims to be modern, recognizable to everyone and sufficiently different from the founding partners, At the same time: sober (not exuberant) and above all optimistic and focused on the future.
Fivoor is the new name for partnership of Palier (part of Parnassia Groep), Altrecht Aventurijn (part of Altrecht GGZ ) and FPC de Kijvelanden. Fivoor is extensively specialized in forensic and intensive psychiatric care. Fivoor gives treatment to people who cannot take part in society or give nuisance because of their complex psychiatric problems. Psychiatric treatment improves their wellbeing and will give the patient new perspectives on a safe and significant existence.
Design solution corporate identity Palier “Palier” is the part of the stairs where you go from one level to another level and connects the stairs together – symbolic this turning point is called the moment of pause – like a pause moment in life. Development is not always continuing way up or down, but can stay at the same level for an amount of time. This is visualized in the logo of Palier and in the letter ‘P’, but also topview of the stairs. The style elements are clear and bold, which visualize stability and clear communication towards patients, employees and other partners involved. It also expresses Palier as a partner which can be trusted and delivers high-standard quality in mental care for complex psychical problems.
Independent research of the brand portfolio of the Parnassia Group shows that Palier is a strong brand in the group. Clear and recognizable in consistency of style – exactly what is required for the patients.
We delivered: the new logo and corporate identity, signage, routing, brochures, magazine, fleet marking, annual and a wide range of other marketing / communication items.
Respectfull and optimistic approach in a serious severe surrounding.
Palier is the Forensic and Intensive Care brand of Parnassia. Parnassia is the biggest mental care provider in the Netherlands. Palier delivers optimal mental health and addiction treatment for offenders and serves persons with complex psychiatric and addiction problems.
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