Claar Delfsma, creative director DPid: “The visual brand identity is inspired on turning the page (in your life) - starting a new chapter in your life. It's all about new perspectives. For the patient, employees, relatives and for the new organization itself." A new star positive attitude towards a new beginning or towards another level in life. As well for the patient, the employee and the organization itself. Herewith Fivoor has its specific and meaningful identity.
We delivered : the new logo , the new corporate identity, website and various communication items.
The current healthcare landscape entangles plenty of challenges: the content of care, financial, economic, social and scientific. Quality of care and guidance, consistency in supply, innovation and shorter duration of treatment. Fivoor needs to combine the strength of three parties, while addressing all these challenges.
Dirk Pieter van Walsum, brand strategist at DPid: “Fivoor asked us to develop a specific and meaningful identity for the merger. Combining three different organisations is always a challenge. The strong name Fivoor, which De Naamafdeling developed, and the new brand identity is a major step forward towards new treatments in mental healthcare."
The identity aims to be modern, recognizable to everyone and sufficiently different from the founding partners, At the same time: sober (not exuberant) and above all optimistic and focused on the future.
Fivoor is the new name for partnership of Palier (part of Parnassia Groep), Altrecht Aventurijn (part of Altrecht GGZ ) and FPC de Kijvelanden. Fivoor is extensively specialized in forensic and intensive psychiatric care. Fivoor gives treatment to people who cannot take part in society or give nuisance because of their complex psychiatric problems. Psychiatric treatment improves their wellbeing and will give the patient new perspectives on a safe and significant existence.